Value of UK/Ireland promotional merchandise market*

# of distributors in UK/Ireland*

#of marketing departments currently using promotional merchandise to support sales.*

Promotional merchandise is six times as likely to make a customer feel appreciated compared to print, web, direct mail and TV*

*Sources: Sourcing City, BPMA

Promotional merchandise almost always delivers a sizeable return on investment.


of consumers surveyed said they could name the brand featured on a promotional item that they’d received.

More than 8 in every 10

consumers said they’d purchased products or services from a company that had given them a promotional gift. And 50% believe the gift had given them the incentive to do so.